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Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables.

Consumers see high potential in AI’s ability to alleviate trip planning anxiety and help them make decisions.

  • 88% of consumers are satisfied with travel and trip planning on all AI platforms tested
  • 61% are “very satisfied” and 27% “satisfied”
  • Among the platforms tested. Bard ranks highest among those platforms tested with 73% “very satisfied” score
  • This was attributed to Bard’s ability to incorporate videos and images directly into its responses, providing a more immersive and visual experience, which facilitated easier understanding and visualization of the information

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Webinar Recording- UX in the Era of AI: Navigating Innovations

Webinar Recording- UX in the Era of AI: Navigating Innovations

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