Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables.
Consumers see high potential in AI’s ability to alleviate trip planning anxiety and help them make decisions.
- 88% of consumers are satisfied with travel and trip planning on all AI platforms tested
- 61% are “very satisfied” and 27% “satisfied”
- Among the platforms tested. Bard ranks highest among those platforms tested with 73% “very satisfied” score
- This was attributed to Bard’s ability to incorporate videos and images directly into its responses, providing a more immersive and visual experience, which facilitated easier understanding and visualization of the information
