In Pulse IQ, one component of the research design that we call “self-directed” is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerge as the most popular.
The top 5 types of self-directed user topics on AI:
- Learning & Education
- Media, Entertainment & Publishing
- Food or Beverage
- Travel/Trip Planning
Focusing on travel, these two videos show users interacting with different platforms, vocalizing what they are thinking as they experience it.
Day excursion and planning hike
User was pleasantly surprised to discover trails she had never hiked.
Activities to do with kids in Seattle
Compared to GPT-4, the user appreciated Bing's ability to deliver contextual and local results.