Rethinking Research Operations in a Fragmented World
This is the first article in our new series on the connected research ecosystem. The future of research is not about adding another tool - it’s about building a better system.
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The Practical Playbook for Mixed-Methods UX Research
A guide for UX teams and PMs to strategically combine research methods and modes across surfaces to generate actionable insights - without unnecessary overhead or resource overload. As Nielsen Norman Group emphasizes, integrating quantitative and qualitative research allows teams to uncover not only patterns in user behavior but also the...
The Lean Guide to User Testing for Small Enterprise UX Teams
A practical playbook for UX teams (and PM’s doing it themselves) to run smarter user tests with less overhead. Why Testing Feels Hard in Enterprise (and How to Make it Easier) Small UX teams in enterprise companies often support multiple product managers, competing priorities, and limited bandwidth. The reality:...
The Research Impact Gap: Why Great Insights Die in Slide Decks
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
UX Design, Research, and the AI Paradox: Why Your Job Is Safe (Unless You Hand It Over)
In the fast-moving world of product design, we’ve all seen the headline that refuses to die: “AI is coming for your job.” It’s the digital age’s version of “the robots are taking over” - equal parts hype, fear, and clickbait. But here’s the reality from the...
3 Ways to Keep UX Research in Sync with Fast-Moving Product Teams
The best product data is what you have at hand while you're sketching wireframes or tinkering with a prototype. Is "on-stage" too theatrical for someone visible on a video call? Does "off-stage" clearly mean muted and camera-off? These hyper-specific, time-sensitive questions hit mid-flow in...