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Welcome to Pulse Labs IQ™, your guide to unraveling the intricate dynamics of how humans engage with technology across a wide variety of topics.


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Closing the Loop: From User Feedback to Mobile App Excellence

Closing the Loop: From User Feedback to Mobile App Excellence

As a mobile app product manager, you know the value of understanding your users in real-time. Imagine having the ability to capture high-quality, in-the-moment insights that truly reflect what your users are experiencing and what they’re looking for in your app—all without the challenges of aligning teams or

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Effective Content for Unique User Personas

Effective Content for Unique User Personas

What product pros can learn from pro ball: an NFL user experience case study. Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds

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Gameday Strategy: NFL Fans Optimize Viewing Experiences and Budgets

Gameday Strategy: NFL Fans Optimize Viewing Experiences and Budgets

Fans strategize streaming platform subscriptions to watch the games they want without breaking the bank. The 2023 NFL season is the busiest yet, with 272 games over 18 weeks. Amazon holds exclusive streaming rights to Thursday night games, and several Sunday games run simultaneously on different cable networks, leaving fans

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The NFL Video Playbook: Personalized User Experiences Win

The NFL Video Playbook: Personalized User Experiences Win

From match highlights to predictions, injuries to interviews, Super Fans to Swifties, there are NFL video clips for everyone – but fans need help finding them. In 1981, MTV debuted with Video Killed the Radio Star, and since then, video has been an ever-growing part of the content landscape. Over the

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2023 in Review: The AI Transformation of Travel

2023 in Review: The AI Transformation of Travel

Leverage lessons from the travel industry, including five key ways to enhance your product by incorporating AI. Travel planning is a complex process that involves multiple variables, comparisons, and substantial deliberation. As consumers embark on the quest for seamless and personalized travel experiences, AI platforms shine for their ability to

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