What product pros can learn from pro ball: an NFL user experience case study.
Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds with each other. However, to deliver a truly outstanding user experience, it's crucial to understand and cater to the different personas your product serves.
To show what understanding and serving multiple personas can look like, we dove into video and survey data from our Pulse Labs IQ™ series on Mobile UX for NFL news. NFL game days are characterized by lively discussions and debates among fans across various media platforms. However, because different groups of fans focus on different aspects of the game, in order to create an experience that entices fans to return for more, product owners must understand the unique fan personas, hone the in-app experience, and provide top-notch content.
