What smaller companies can learn about UX optimization and design from the challenges local news networks face.
The world loves an underdog story, but being an underdog is hard work. In a world of digital media giants and national networks, local news networks face the dual challenge of upholding their core values while staying competitive. These sentiments have come to span any industry where smaller platforms are trying to hold their own against giants.
Users often expect the core functionality that more prominent apps have, like search, filtering, and a smooth UX. However, beyond these basics, there are ways smaller platforms can serve a niche audience to set them apart from their larger counterparts. To identify the opportunities and challenges, we dove into video and survey data from our Mobile UX for NFL News series to learn more.
