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User Experience for Real Estate Apps: Big Purchases Require More Personalization

Whether planning the largest purchase of their life or dreaming of a brighter future, real estate app users seek a personalized blend of information.

In an episode of the Brene Brown podcast, writer Sue Monk shared an insightful quote: "The deeper we delve into our own unique journeys and experiences, the more likely we are to unearth the universal truths that bind us all."

This observation, initially framed within the context of faith and spirituality, holds profound relevance for user-centric endeavors. It highlights the transformative power of immersing ourselves in the specific contexts, frustrations, and behaviors of individuals. As UX researchers, by genuinely understanding how our users interact with our products and incorporating their personal narratives, we help businesses and product development professionals create compelling, user-driven experiences that surpass the ordinary.

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An off angle image of computer chips lined up on a grid

When Computational Mathematics Meets UX

Last week, the word petaflop was dropped multiple times during NVIDIA founder and CEO Jensen Huang’s GTC keynote. According to Gemini, a petaflop is “a unit of measurement for a computer's processing speed. It stands for quadrillion (one thousand trillion, written as 1,000,000,000,000,

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