How businesses and product leaders are future proofing UX so unexpected external changes are unable to impact their users.
No man is an island,
Entire of itself;
Every man is a piece of the continent,
A part of the main.
—John Donne
Similarly, technologies can’t exist in a vacuum - not apps, websites, or smart home gadgets. While business and product leaders strive for a world in which they have total control over how users interact with their business, external tech trends and market factors have a huge impact on user behaviors. Here are ways you can prepare to weather unexpected storms.
