In an era where “going global” is table stakes, it’s crucial that product teams don’t assume that simply translating interface copy or surveys is enough to serve multiple markets. Translation is only the tip of the iceberg. To get meaningful, actionable insights and build truly global products, UX...
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right...
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
In the fast-evolving world of product development, user experience (UX) research has never been more critical — or more challenging. At Pulse Labs, we’ve supported countless enterprise teams across industries and regions, giving us a unique vantage point on the trends transforming UX research today. As teams grapple with growing...
In 2017, Canada became the first country in the world to launch a national AI strategy. With $125 million in initial investment, it established world-class research hubs like Mila in Montreal, Amii in Edmonton, and the Vector Institute in Toronto. That early leadership positioned Canada as a global force in...
In the fast-moving world of product design, we’ve all seen the headline that refuses to die: “AI is coming for your job.” It’s the digital age’s version of “the robots are taking over” - equal parts hype, fear, and clickbait. But here’s the reality from the...