A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
In the fast-evolving world of product development, user experience (UX) research has never been more critical — or more challenging. At Pulse Labs, we’ve supported countless enterprise teams across industries and regions, giving us a unique vantage point on the trends transforming UX research today. As teams grapple with growing...
In 2017, Canada became the first country in the world to launch a national AI strategy. With $125 million in initial investment, it established world-class research hubs like Mila in Montreal, Amii in Edmonton, and the Vector Institute in Toronto. That early leadership positioned Canada as a global force in...
In the fast-moving world of product design, we’ve all seen the headline that refuses to die: “AI is coming for your job.” It’s the digital age’s version of “the robots are taking over” - equal parts hype, fear, and clickbait. But here’s the reality from the...
The best product data is what you have at hand while you're sketching wireframes or tinkering with a prototype. Is "on-stage" too theatrical for someone visible on a video call? Does "off-stage" clearly mean muted and camera-off? These hyper-specific, time-sensitive questions hit mid-flow in...
In today’s fast-paced app development world, relying on assumptions about what your users need can lead to missed opportunities. Instead of guessing, imagine having access to real-time, user-prioritized feedback to guide your product decisions. Guessing what users want often results in: * Roadmaps that miss the mark with users * Misspent...