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Report 1Proprietary Research User Interests

Younger users want more human-like AI

Across all users, the top three reasons for choosing a preferred AI response in our blinded tests are: 1. Feels accurate 2. Feels relevant 3. Feels complete In addition, among younger users, the attribute “feels human like” increases in importance. This video of a young user asking Bard for a...

Report 1Proprietary Research User Interests

User questions for AI vary by age

In our testing, the top three types of question users submitted to the AI platforms were in the areas of: 1. Learning & Education 2. Technology 3. Media & Entertainment Looking at differences by generation, we find: * Millennials more interested in Money, Finance, Insurance * Gen Z more interested in Media,...