Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights and design user-centric experiences:
- AI-powered sentiment analysis at scale
Understanding user emotions is a cornerstone of UX design. New tools announced at Cloud Next 2024 use advanced natural language processing (NLP) and machine learning to unlock nuanced sentiment analysis of qualitative data. Imagine automatically classifying vast amounts of interview transcripts or survey responses, pinpointing areas of frustration, satisfaction, and confusion – with unprecedented speed and accuracy.
