A guide for UX teams and PMs to strategically combine research methods and modes across surfaces to generate actionable insights - without unnecessary overhead or resource overload. As Nielsen Norman Group emphasizes, integrating quantitative and qualitative research allows teams to uncover not only patterns in user behavior but also the...
A practical playbook for UX teams (and PM’s doing it themselves) to run smarter user tests with less overhead. Why Testing Feels Hard in Enterprise (and How to Make it Easier) Small UX teams in enterprise companies often support multiple product managers, competing priorities, and limited bandwidth. The reality:...
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right...
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
In today’s fast-paced app development world, relying on assumptions about what your users need can lead to missed opportunities. Instead of guessing, imagine having access to real-time, user-prioritized feedback to guide your product decisions. Guessing what users want often results in: * Roadmaps that miss the mark with users * Misspent...
Generative AI is transforming product development—but not without challenges. It’s enabling teams to work smarter, innovate faster, and enhance user experiences, but navigating its complexities is key to long-term success. Here are five challenges product teams should be aware of when adopting AI: 1) Addressing Bias in AI...
Generative AI is revolutionizing the way we design, market, and refine products. It’s giving teams the tools to better understand users, create more meaningful experiences, and connect with audiences in new ways. From improving designs to boosting engagement and expanding your reach, AI is opening up exciting opportunities. Here...
Artificial intelligence is eating the world. The pace at which machines have recently been able to achieve human or even superhuman performance on tasks previously requiring human intelligence has been breathtaking. AI has the potential to become a profoundly useful assistant and tool in almost every aspect of human life,...
Key webinar takeaways from a discussion around the intersection of UX and AI. Explore the implications of LLMs and generative AI in UX design.
Sign in or subscribe for access to the webinar recording and more free UX content from Pulse Labs. This insightful 45-minute conversation hosted by Pulse Labs, is designed for UX researchers looking to navigate the rapidly evolving landscape of AI-driven applications. During the session, we hosted a dynamic, moderated discussion...
Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights...
Across all users, the top three reasons for choosing a preferred AI response in our blinded tests are: 1. Feels accurate 2. Feels relevant 3. Feels complete In addition, among younger users, the attribute “feels human like” increases in importance. This video of a young user asking Bard for a...
In our testing, the top three types of question users submitted to the AI platforms were in the areas of: 1. Learning & Education 2. Technology 3. Media & Entertainment Looking at differences by generation, we find: * Millennials more interested in Money, Finance, Insurance * Gen Z more interested in Media,...
Microsoft’s investment in OpenAI has resulted in ChatGPT-4 powering Bing. However, looking at Microsoft users (defined by Windows PC or MS Tablet users), when presented with blinded responses from different platforms to the same prompts, they preferred GPT-4 and 3.5 over Bing's responses. The % is calculated...
Our study captures hundreds of videos of actual user experiences with the four AI platforms. A unique and powerful aspect of Pulse IQ™️ is the ability to see these interactions in the moment. Two videos were chosen for each AI platform that demonstrate meaningful user insights. See what users see...
Where AI becomes first choice over searchSearch is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start? We asked that question of 227 US consumers familiar with AI to see which...
