Harnessing the Power of Naturalistic Observation in UX Research
Five Reasons UX Researchers Should Use Naturalistic Observation
Usability Research17
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Google Cloud Next 2024: AI Innovations to Supercharge UX Research
Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights...
When Computational Mathematics Meets UX
Last week, the word petaflop was dropped multiple times during NVIDIA founder and CEO Jensen Huang’s GTC keynote. According to Gemini, a petaflop is “a unit of measurement for a computer's processing speed. It stands for quadrillion (one thousand trillion, written as 1,000,000,000,000,...
4 Quick Tips for Senior UX Researchers Looking to Drive Business Impact
As experienced UX researchers, you've likely mastered the fundamentals of user experience testing and research methodologies. However, the field of UX is constantly evolving, presenting new challenges and opportunities for growth. In this article, we'll explore advanced strategies and techniques to elevate your UX research game...
Top 5 Reasons Unmoderated Usability Research Should be Part of Your Roadmap
Making user testing inclusive, quick, efficient, and actionable through unmoderated user research. In today's competitive technological landscape, continuous testing and refinement have become the cornerstones of successful product launches. User experience research has evolved into an indispensable tool for product leaders, serving as a crucial step in validating...