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When compared to other platforms based on 5 different types of prompts, we can see some strengths and weaknesses emerge for Claude. * Claude rates better than Pulse IQ average on “Factual” prompts (23%) * Example: “In which year did the Apollo 11 moon landing take place?” * Claude rates a bit behind...
Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables. Consumers see high potential in AI’s ability to alleviate trip planning anxiety...
1 out of 5 (21%) of all self-directed user queries relate to “advice.” The types of advice users seek range from dating tips, managing difficult bosses, health, to outfits for a theme party. At right are a sample of user experiences capturing “advice” prompts with video and audio. 0:00...
As the impact of AI and its implications ripple through society, bigger questions are being raised, including in Hollywood, where the entertainment industry relies on human creativity and innovation. The current writer/actor strike has brought this to the forefront: what is the role of AI in creative industries? But...
Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 (“Plus”) is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better? One simple answer is: GPT-4 is 8% better. Why? The perceived quality of the response. Putting other...
If you remove the brand, and people didn't know the platform behind the response, would that impact perceived quality and preference ratings? Using the two pronged approach in Pulse IQ™ we examine this and find some differences. * Among GPT-4 “fans” who rate GPT-4 highly in branded testing, those...