To better understand the AI opportunities that are lower-hanging fruit, it is important to understand what consumers are asking and what types of prompts come naturally to them.
Our research shows that 3 out of 4 people (75%) begin with prompts that fall into three types:
- Factual (34%) ex. “How does Turbocharging work?”
- Advice (24%) ex. “I need advice on how to treat my son”
- Experimentation (20%) ex. “Create a recipe with leftover ingredients from my fridge?”