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Most common user goals: does AI satisfy?

To better understand the AI opportunities that are lower-hanging fruit, it is important to understand what consumers are asking and what types of prompts come naturally to them.

Our research shows that 3 out of 4 people (75%) begin with prompts that fall into three types:

  • Factual (34%) ex. “How does Turbocharging work?”
  • Advice (24%) ex. “I need advice on how to treat my son”
  • Experimentation (20%) ex. “Create a recipe with leftover ingredients from my fridge?”

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