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Benchmarks — Attitudes — Search — Report 5

Where AI becomes first choice over search

,   and  Pulse Labs
2 min read
Photo by Firmbee.com / Unsplash

Search is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start?

We asked that question of 227 US consumers familiar with AI to see which they would use first in nine different topic areas. AI was first or tied in five of them.

AI platforms are seen as the best starting point for:

  • Technology (60% AI)
  • Travel/trip planning (59% AI)
  • Learning and education (56% AI)
  • Health and Wellness (52% AI – statistically a tie)

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