As the impact of AI and its implications ripple through society, bigger questions are being raised, including in Hollywood, where the entertainment industry relies on human creativity and innovation. The current writer/actor strike has brought this to the forefront: what is the role of AI in creative industries? But...
Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 (“Plus”) is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better? One simple answer is: GPT-4 is 8% better. Why? The perceived quality of the response. Putting other...
If you remove the brand, and people didn't know the platform behind the response, would that impact perceived quality and preference ratings? Using the two pronged approach in Pulse IQ™ we examine this and find some differences. * Among GPT-4 “fans” who rate GPT-4 highly in branded testing, those...
GPT-4 still ranks highest in overall user preference score, confirmed in the latest testing of over 500 responses during the last two weeks. But Bard is steadily closing that gap and not far behind GPT-4. Overall, GPT-4 responses have the leading preference score among all platforms tested * GPT-4 is preferred...
In Pulse IQ, one component of the research design that we call “self-directed” is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerge as the most popular. The...
While AI in its current consumer form is relatively new, many people feel they have seen it already and in many places beyond the platforms offering LLM capabilities. * Many users (22%) state that their first interaction with AI was via assistants, smartphones, and apps that have been on the market...