Leverage lessons from the travel industry, including five key ways to enhance your product by incorporating AI. Travel planning is a complex process that involves multiple variables, comparisons, and substantial deliberation. As consumers embark on the quest for seamless and personalized travel experiences, AI platforms shine for their ability to...
Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables. Consumers see high potential in AI’s ability to alleviate trip planning anxiety...
In Pulse IQ, one component of the research design that we call “self-directed” is to let users decide what they want to do on an assigned AI platform. While the topics and interests they chose vary, overall we see certain topics and use cases emerge as the most popular. The...