54% of AI users are performing work or school tasks, posing risk of data leaks For the first time in Pulse IQ's research, more than half of users surveyed indicated they use AI to increase productivity at work or school. Tools like ChatGPT, Bard, Bing AI, and Claude...
For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership. This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers...
Consumers overall prefer faster responses, but desire for human support still present Time is money, and when it comes to customer support, AI could save both while maintaining customer satisfaction. Chatbots have historically landed on the 'clunky' side of support interactions, but improvements from generative AI models have...
As part of our research, we ask users to do a side-by-side comparison of responses to the same prompt from different platforms. After users pick their preferred response, we ask them why they chose it. After reviewing 1,135 reasons why users prefer certain responses on certain platforms, we color...
1 out of 5 (21%) of all self-directed user queries relate to “advice.” The types of advice users seek range from dating tips, managing difficult bosses, health, to outfits for a theme party. At right are a sample of user experiences capturing “advice” prompts with video and audio. 0:00...
As the impact of AI and its implications ripple through society, bigger questions are being raised, including in Hollywood, where the entertainment industry relies on human creativity and innovation. The current writer/actor strike has brought this to the forefront: what is the role of AI in creative industries? But...