For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership.
This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers worry even more about their purchasing decision. Automakers are on the lookout for ways to build brand loyalty and make vehicle ownership easier.
In this quest to bond with consumers and drive repeat ownership, automakers have a unique opportunity to leverage AI to bridge the gap from purchase to purchase. What Pulse IQ participants ask AI reveal ways automakers can help support consumers through:
- Buying a new vehicle
- Questions during ownership
- End-of-ownership
