Unlocking User Understanding: Asking the Right Questions to Unleash Real-Time Insights
How to truly close the mobile app UX feedback loop between your users and your product teams to ensure you’re focusing on what’s most impactful.
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Mobile App UX: The Fine Line Between Saving Costs and Retaining Customers
How hard can it really be to get App UX right? Based on thousands of reviews of some of the most prominent apps out there today - not as easy as it may initially seem. But where do the challenges arise from? Some teams face difficulties in aligning user feedback...
AI, Human Centered Design, and a New Creative Process
Rather than putting pen to paper, writers, designers, and other creatives are putting prompts to work. The pervasive influence of AI is reshaping industries, sparking debates about its impact on the future of work and human creativity. While concerns linger, the question at hand is not whether AI will replace...
Effective Content for Unique User Personas
What product pros can learn from pro ball: an NFL user experience case study. Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds...