Rethinking Research Operations in a Fragmented World
This is the first article in our new series on the connected research ecosystem. The future of research is not about adding another tool - it’s about building a better system.
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The Strategic Shift: Navigating the Future of UX Research with AI
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right...
Tackling AI's Inbreeding Challenge with Human-Centric Training Data
In the rapidly evolving field of artificial intelligence (AI), a push for smarter, more adaptable systems is the highest priority of some of the world’s largest technology companies. However, as we strive for progress, we’re encountering a unique challenge: the risk of "inbreeding" within AI models....
The Customer Feedback Paradox: Mobile Users Struggle
Mobile app users express difficulty with reporting bugs and sharing improvement ideas with app owners Mobile applications bring the world to our fingertips. From productivity tools to entertainment, apps provide convenience and connectivity like never before. For companies, they help drive engagement, revenue, and even help create intimate bonds with...
IQ Tube: Generative AI on the Job
In addition to asking HOW people are using Generative AI at work, Pulse IQ™ asked users to show us. As part of our recent research, we asked people to demonstrate how they are using Generative AI to help with their jobs. We saw a variety of prompts around creating content,...
AI is Not Coming for Our Jobs (We Think)
58% of employees surveyed are confident in their job, despite AI advancements, but concerns do loom. With the growing integration of AI into daily work routines, its precise role within the workplace can be ambiguous, leading to concerns among employees, political leaders, and the general public. According to a McKinsey...