Rather than putting pen to paper, writers, designers, and other creatives are putting prompts to work. The pervasive influence of AI is reshaping industries, sparking debates about its impact on the future of work and human creativity. While concerns linger, the question at hand is not whether AI will replace...
In the ever-evolving space of Generative AI, an interesting pattern emerges—users willingly divulging personal information when they think they will receive a more tailored user experience. This behavior underscores how important it is for app owners and product development professionals to streamline the customer journey, offering users seamless interaction....
Bard and GPT-3.5 are close behind As part of our Pulse IQ research, we have users compare prompts and responses from different AI platforms side by side. In the latest round of comparison, 61% of users preferred responses from GPT-4. Overall Users picked GPT-4 because they perceived the responses...
Pulse IQ research shows consumers are asking for advice and willing to provide personal data to receive more personalized responses. Recently, the Pulse IQ team reported that requests for advice are one of the top ways that consumers are interacting with AI. This week, the New York Times broke the...
Consumers leaning into AI for home, education, and career, but less likely to trust AI for money and health uses Businesses across nearly every industry are envisioning an AI-powered future. Firms from McKinsey to BCG to Gartner have released reports speculating about ways that corporations can use AI to move...
Search is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start? We asked that question of 227 US consumers familiar with AI to see which they would use first in nine...