Early adopters' recommendations are shaping the AI landscape. Word of mouth can contribute significant growth for a product: It's free, and people trust it. When users are willing to share their experiences with friends and family, it can help propel new technology forward faster than expected. This...
What smaller companies can learn about UX optimization and design from the challenges local news networks face. The world loves an underdog story, but being an underdog is hard work. In a world of digital media giants and national networks, local news networks face the dual challenge of upholding their...
What product pros can learn from pro ball: an NFL user experience case study. Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds...
Fans strategize streaming platform subscriptions to watch the games they want without breaking the bank. The 2023 NFL season is the busiest yet, with 272 games over 18 weeks. Amazon holds exclusive streaming rights to Thursday night games, and several Sunday games run simultaneously on different cable networks, leaving fans...
From match highlights to predictions, injuries to interviews, Super Fans to Swifties, there are NFL video clips for everyone – but fans need help finding them. In 1981, MTV debuted with Video Killed the Radio Star, and since then, video has been an ever-growing part of the content landscape. Over the...
Mobile app users express difficulty with reporting bugs and sharing improvement ideas with app owners Mobile applications bring the world to our fingertips. From productivity tools to entertainment, apps provide convenience and connectivity like never before. For companies, they help drive engagement, revenue, and even help create intimate bonds with...