Search is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start? We asked that question of 227 US consumers familiar with AI to see which they would use first in nine...
As part of our research, we ask users to do a side-by-side comparison of responses to the same prompt from different platforms. After users pick their preferred response, we ask them why they chose it. After reviewing 1,135 reasons why users prefer certain responses on certain platforms, we color...
Claude recently released its platform to the public. Pulse IQ™ results shows a strong initial showing: * Claude receives a 45% preference rate when consumers rate responses to a variety of prompts in our blind side-by-side comparison of 5 leading AI platforms. * Claude overtakes Bing which is preferred of 38% of...
When compared to other platforms based on 5 different types of prompts, we can see some strengths and weaknesses emerge for Claude. * Claude rates better than Pulse IQ average on “Factual” prompts (23%) * Example: “In which year did the Apollo 11 moon landing take place?” * Claude rates a bit behind...
Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables. Consumers see high potential in AI’s ability to alleviate trip planning anxiety...
1 out of 5 (21%) of all self-directed user queries relate to “advice.” The types of advice users seek range from dating tips, managing difficult bosses, health, to outfits for a theme party. At right are a sample of user experiences capturing “advice” prompts with video and audio. 0:00...