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Escaping Reality to Live the Dream: Evaluating the Real Estate Entertainment Experience
Different apps cater to diverse home buyers' needs and search styles with unique features. Searching for a dream home has become incredibly convenient in today's digital age. Prospective homebuyers and renters now have a plethora of real estate app options at their fingertips. A growing number of...
Generative AI UX: How Great Experiences Fuel Growth
Early adopters' recommendations are shaping the AI landscape. Word of mouth can contribute significant growth for a product: It's free, and people trust it. When users are willing to share their experiences with friends and family, it can help propel new technology forward faster than expected. This...
Optimizing User Experience Design: Learning from Local News Networks
What smaller companies can learn about UX optimization and design from the challenges local news networks face. The world loves an underdog story, but being an underdog is hard work. In a world of digital media giants and national networks, local news networks face the dual challenge of upholding their...
Effective Content for Unique User Personas
What product pros can learn from pro ball: an NFL user experience case study. Product professionals from designers to product managers to UX researchers have long struggled with how to serve multiple user personas. This can be especially hard when the attitudes and desires of these personas are at odds...
The NFL Video Playbook: Personalized User Experiences Win
From match highlights to predictions, injuries to interviews, Super Fans to Swifties, there are NFL video clips for everyone – but fans need help finding them. In 1981, MTV debuted with Video Killed the Radio Star, and since then, video has been an ever-growing part of the content landscape. Over the...