In the fast-evolving world of product development, user experience (UX) research has never been more critical — or more challenging. At Pulse Labs, we’ve supported countless enterprise teams across industries and regions, giving us a unique vantage point on the trends transforming UX research today. As teams grapple with growing...
AI is poised to touch multiple stages of drivers' journeys. In our joint report with SBD Automotive, The AI Future of Automotive: Consumers and the Conversational Car, we explored the user experience when drivers interact with AI for different automotive use cases that are relevant to conversational car technology....
The automotive industry is ripe for a strategic fusion of AI and user-centered design. The automotive industry is about to shift gears, powered by AI, which is transforming how we design, build, and interact with cars. Imagine smarter, safer vehicles that personalize your driving experience and even predict hazards. Buckle...
Didn't make it to CES? Here are the top 5 innovations from the showroom floor. The Consumer Electronics Show (CES) is always an incredible start to each year for technology, with tech makers from around the world coming together in Las Vegas to give us all a glimpse...
Rather than putting pen to paper, writers, designers, and other creatives are putting prompts to work. The pervasive influence of AI is reshaping industries, sparking debates about its impact on the future of work and human creativity. While concerns linger, the question at hand is not whether AI will replace...
Leverage lessons from the travel industry, including five key ways to enhance your product by incorporating AI. Travel planning is a complex process that involves multiple variables, comparisons, and substantial deliberation. As consumers embark on the quest for seamless and personalized travel experiences, AI platforms shine for their ability to...