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AI: A Useful Travel Agent

Travel and trip planning is seen as a natural use case for AI platforms. In the planning stage, consumers are making large considered purchases and need to compare and weigh different options with a number of variables. Consumers see high potential in AI’s ability to alleviate trip planning anxiety...

Is GPT-4 worth the extra cost?

Open AI has a freemium model whereby GPT-3.5 is free and GPT-4 (“Plus”) is not. Understandably, there are questions about whether GPT-4 is worth the cost. Is it better? How much better? One simple answer is: GPT-4 is 8% better. Why? The perceived quality of the response. Putting other...

AITube: Watch what happens on each platform

Our study captures hundreds of videos of actual user experiences with the four AI platforms. A unique and powerful aspect of Pulse IQ™️ is the ability to see these interactions in the moment. Two videos were chosen for each AI platform that demonstrate meaningful user insights. See what users see...

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