We provide rich and contextual insights on how humans engage with technology to drive your business forward. Those insights are rapid, powerful, contextual and easy to access across your organization.
For most consumers, buying a vehicle is one of the largest purchasing decisions they will make, second only to homeownership. This kind of expensive, long-lasting decision is often emotional, and, at least in the consumer's mind, not easy to undo. With vehicle technology advancing faster than ever, consumers...
Consumers overall prefer faster responses, but desire for human support still present Time is money, and when it comes to customer support, AI could save both while maintaining customer satisfaction. Chatbots have historically landed on the 'clunky' side of support interactions, but improvements from generative AI models have...
As part of Pulse IQ's effort to compile a comprehensive overview of users' real-time experiences across various AI platforms, this selection of videos captures real prompts and user reactions. Our Pulse IQ database of thousands of videos is growing monthly. We'll periodically pull a few...
To better understand the AI opportunities that are lower-hanging fruit, it is important to understand what consumers are asking and what types of prompts come naturally to them. Our research shows that 3 out of 4 people (75%) begin with prompts that fall into three types: * Factual (34%) ex. “How...
Search is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start? We asked that question of 227 US consumers familiar with AI to see which they would use first in nine...
As part of our research, we ask users to do a side-by-side comparison of responses to the same prompt from different platforms. After users pick their preferred response, we ask them why they chose it. After reviewing 1,135 reasons why users prefer certain responses on certain platforms, we color...