Microsoft’s investment in OpenAI has resulted in ChatGPT-4 powering Bing. However, looking at Microsoft users (defined by Windows PC or MS Tablet users), when presented with blinded responses from different platforms to the same prompts, they preferred GPT-4 and 3.5 over Bing's responses.
The % is calculated as what percentage of time a platform response was chosen from all the preferred choices.
GPT leads both user's platform choice and in blind side-by-side comparison As part of our Pulse IQ Research, we have users compare prompts and responses from different AI platforms in a blind side-by-side comparison. This time, we asked users to review work-related prompts. In the latest round of
Bard and GPT-3.5 are close behind As part of our Pulse IQ research, we have users compare prompts and responses from different AI platforms side by side. In the latest round of comparison, 61% of users preferred responses from GPT-4. Overall Users picked GPT-4 because they perceived the responses
To better understand the AI opportunities that are lower-hanging fruit, it is important to understand what consumers are asking and what types of prompts come naturally to them. Our research shows that 3 out of 4 people (75%) begin with prompts that fall into three types: * Factual (34%) ex. “How
Search is so dominant that it’s stunning to think it could be replaced by something else. But if you can only start in one place, where would you start? We asked that question of 227 US consumers familiar with AI to see which they would use first in nine
A practical playbook for UX teams (and PM’s doing it themselves) to run smarter user tests with less overhead. Why Testing Feels Hard in Enterprise (and How to Make it Easier) Small UX teams in enterprise companies often support multiple product managers, competing priorities, and limited bandwidth. The reality:
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together
In the fast-evolving world of product development, user experience (UX) research has never been more critical — or more challenging. At Pulse Labs, we’ve supported countless enterprise teams across industries and regions, giving us a unique vantage point on the trends transforming UX research today. As teams grapple with growing
