A guide for UX teams and PMs to strategically combine research methods and modes across surfaces to generate actionable insights - without unnecessary overhead or resource overload. As Nielsen Norman Group emphasizes, integrating quantitative and qualitative research allows teams to uncover not only patterns in user behavior but also the...
A practical playbook for UX teams (and PM’s doing it themselves) to run smarter user tests with less overhead. Why Testing Feels Hard in Enterprise (and How to Make it Easier) Small UX teams in enterprise companies often support multiple product managers, competing priorities, and limited bandwidth. The reality:...
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right...
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
In today’s fast-paced app development world, relying on assumptions about what your users need can lead to missed opportunities. Instead of guessing, imagine having access to real-time, user-prioritized feedback to guide your product decisions. Guessing what users want often results in: * Roadmaps that miss the mark with users * Misspent...
Generative AI is transforming product development—but not without challenges. It’s enabling teams to work smarter, innovate faster, and enhance user experiences, but navigating its complexities is key to long-term success. Here are five challenges product teams should be aware of when adopting AI: 1) Addressing Bias in AI...
Generative AI is revolutionizing the way we design, market, and refine products. It’s giving teams the tools to better understand users, create more meaningful experiences, and connect with audiences in new ways. From improving designs to boosting engagement and expanding your reach, AI is opening up exciting opportunities. Here...
Artificial intelligence is eating the world. The pace at which machines have recently been able to achieve human or even superhuman performance on tasks previously requiring human intelligence has been breathtaking. AI has the potential to become a profoundly useful assistant and tool in almost every aspect of human life,...
Key webinar takeaways from a discussion around the intersection of UX and AI. Explore the implications of LLMs and generative AI in UX design.
Sign in or subscribe for access to the webinar recording and more free UX content from Pulse Labs. This insightful 45-minute conversation hosted by Pulse Labs, is designed for UX researchers looking to navigate the rapidly evolving landscape of AI-driven applications. During the session, we hosted a dynamic, moderated discussion...
Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights...
How hard can it really be to get App UX right? Based on thousands of reviews of some of the most prominent apps out there today - not as easy as it may initially seem. But where do the challenges arise from? Some teams face difficulties in aligning user feedback...
AI is poised to touch multiple stages of drivers' journeys. In our joint report with SBD Automotive, The AI Future of Automotive: Consumers and the Conversational Car, we explored the user experience when drivers interact with AI for different automotive use cases that are relevant to conversational car technology....
The automotive industry is ripe for a strategic fusion of AI and user-centered design. The automotive industry is about to shift gears, powered by AI, which is transforming how we design, build, and interact with cars. Imagine smarter, safer vehicles that personalize your driving experience and even predict hazards. Buckle...
Didn't make it to CES? Here are the top 5 innovations from the showroom floor. The Consumer Electronics Show (CES) is always an incredible start to each year for technology, with tech makers from around the world coming together in Las Vegas to give us all a glimpse...
Rather than putting pen to paper, writers, designers, and other creatives are putting prompts to work. The pervasive influence of AI is reshaping industries, sparking debates about its impact on the future of work and human creativity. While concerns linger, the question at hand is not whether AI will replace...
Leverage lessons from the travel industry, including five key ways to enhance your product by incorporating AI. Travel planning is a complex process that involves multiple variables, comparisons, and substantial deliberation. As consumers embark on the quest for seamless and personalized travel experiences, AI platforms shine for their ability to...
