A guide for UX teams and PMs to strategically combine research methods and modes across surfaces to generate actionable insights - without unnecessary overhead or resource overload. As Nielsen Norman Group emphasizes, integrating quantitative and qualitative research allows teams to uncover not only patterns in user behavior but also the...
A practical playbook for UX teams (and PM’s doing it themselves) to run smarter user tests with less overhead. Why Testing Feels Hard in Enterprise (and How to Make it Easier) Small UX teams in enterprise companies often support multiple product managers, competing priorities, and limited bandwidth. The reality:...
The New Imperative-Time-to-Right & Trust UX research has long been centered around selecting the right methods to gather, synthesize, and share user insights. But with the accelerating integration of AI, the core focus has shifted. Success is no longer just about speed to market-it's about getting it right...
A look at what keeps powerful findings from shaping product decisions There's no shortage of good research. There's just a shortage of good use of research. As a UX researcher, I’ve seen this happen over and over. We spend weeks on a study, pull together...
In today’s fast-paced app development world, relying on assumptions about what your users need can lead to missed opportunities. Instead of guessing, imagine having access to real-time, user-prioritized feedback to guide your product decisions. Guessing what users want often results in: * Roadmaps that miss the mark with users * Misspent...
Generative AI is transforming product development—but not without challenges. It’s enabling teams to work smarter, innovate faster, and enhance user experiences, but navigating its complexities is key to long-term success. Here are five challenges product teams should be aware of when adopting AI: 1) Addressing Bias in AI...
Generative AI is revolutionizing the way we design, market, and refine products. It’s giving teams the tools to better understand users, create more meaningful experiences, and connect with audiences in new ways. From improving designs to boosting engagement and expanding your reach, AI is opening up exciting opportunities. Here...
Artificial intelligence is eating the world. The pace at which machines have recently been able to achieve human or even superhuman performance on tasks previously requiring human intelligence has been breathtaking. AI has the potential to become a profoundly useful assistant and tool in almost every aspect of human life,...
Key webinar takeaways from a discussion around the intersection of UX and AI. Explore the implications of LLMs and generative AI in UX design.
Sign in or subscribe for access to the webinar recording and more free UX content from Pulse Labs. This insightful 45-minute conversation hosted by Pulse Labs, is designed for UX researchers looking to navigate the rapidly evolving landscape of AI-driven applications. During the session, we hosted a dynamic, moderated discussion...
Based on this week’s keynote address, Google Cloud Next 2024 is slated to be a hotbed of cutting-edge AI solutions, and many of these advancements represent potential for the User Experience research community. We’ve identified a few key takeaways that could inform future practices to gain UX insights...
In addition to asking HOW people are using Generative AI at work, Pulse IQ™ asked users to show us. As part of our recent research, we asked people to demonstrate how they are using Generative AI to help with their jobs. We saw a variety of prompts around creating content,...
58% of employees surveyed are confident in their job, despite AI advancements, but concerns do loom. With the growing integration of AI into daily work routines, its precise role within the workplace can be ambiguous, leading to concerns among employees, political leaders, and the general public. According to a McKinsey...
GPT leads both user's platform choice and in blind side-by-side comparison As part of our Pulse IQ Research, we have users compare prompts and responses from different AI platforms in a blind side-by-side comparison. This time, we asked users to review work-related prompts. In the latest round of...
AI proves to be versatile, with people using it for ideation, creation, editing, and even navigating workplace politics. As the capabilities of various AI platforms continue to advance, employees increasingly turn to them to streamline various tasks throughout their workday. Workplace use of AI extends beyond merely saving time and...
Users are wary of proprietary data in AI's hands The increasing use of AI has raised numerous apprehensions surrounding the privacy of personal data, both from businesses and individuals. AI systems depend on vast volumes of data to acquire knowledge and formulate predictions, thereby prompting concerns about the...
60% of users expressed a high level of confidence in the ability of generative AI to effectively draft impactful workplace documents Creating workplace documents, whether it's a presentation, a grant request, or a proposal, has often been a source of frustration for many employees. It's not...
